Cheese in Alba
Cheese in Alba

The annual White Truffle Festival in Alba (Fiera del Tartufo Bianco d’Alba in Italian) takes place each weekend from mid-October to mid-November and is the highlight of the white truffle season.

The Piedmont region, where Alba is located, is considered to have the best white truffles (tartufo bianco in Italian) in the world.

As such, visitors come from all over to take part in the White Truffle Festival in Alba’s central square.

The festival features not only the truffles themselves, but also arts and cultural events and spectacles that revolve around the celebration.

Chefs and foodies come from afar for the White Truffle Festival in Alba, where the world’s largest truffle auction and market take place amid a vibrant festival atmosphere.

The auction is private, but the white truffle market in Alba is open from 9:00am to 8:00pm, and sells all sorts of truffle-related goods.

Book your trip to the White Truffle Festival early, as Alba is a small town and hotels, restaurants, and transport get busy on the weekends.