Royal Ascot
In 2008, Ascot Racecourse launched the annual Face of Ascot model search at Royal Ascot.
Co-sponsored by Models 1 and the Sunday Express (and later Karen Millen, House of Fraser, Moss Bros, and others) the Face of Ascot competition aimed to find a female (and later also a male) model and ambassador to represent the racecourse for one year.
On the Tuesday and Wednesday of Royal Ascot, scouts from Models 1 searched the Grandstand area to find a new female and male face that embodied the spirit of Ascot Racecourse and Royal Ascot.
At the end of the two-day search, the winners were selected to return on the Saturday of Royal Ascot for a makeover and presentation of the Face of Ascot live on the BBC.
The Face of Ascot winners represented Ascot Racecourse at events throughout the year, participated in photo shoots, and featured in Ascot’s promotional materials.